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“Innovation is a byproduct of solving a complex problem and failure is proof that you are working on it. When you stop failing, you’ve solved the problem, when you’ve solved the problem, you’ve innovated.”

- Liliana Cerilo

Liliana Cerilo

For 20+ years Liliana has worked with brands on strategy development, uncovering human insights, leading brainstorm sessions & workshops as well as solving their most complex business challenges while working in Miami, New York and recently in Los Angeles.


She specializes in both the Mainstream and Multicultural markets.

Here are some brands Liliana has worked with:

While at Google, Liliana collaborated with cross-functional product teams to bring scalable technology-agnostic solutions to life. 

Here are a few public facing use cases she’s been a part of: (there are many others she would love to share but those are confidential)

Purina One - 28 Day Challenge

Purina One - 28 Day Challenge in partnership with (Technology: Augmented Reality)

Google/Pfizer the Somalia Project in partnership with the International Rescue Committee and Pfizer (Technology: Plus Codes)

Doorways xFamily Guy in partnership with BBH London & Media Monks
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